Price, Quality and Desire in Healthcare

If you’ve had the opportunity to watch some sessions from TEDMED 2012, then you may have seen Dr. Jon Cohen, CMO of Quest Diagnostics, speak during today’s session 8. His entire talk came from a personal experience with his father choosing a surgeon based on the fact that said surgeon provided donuts for his waiting patients. Dr. Cohen explained why consumer-based healthcare is not working, making some comparisons between the different levels of price, quality and desire. Please note that this does not, in any way, try to insult Dr. Cohen’s theory, and I may be the outlier here, but I respectfully disagree with some of the statements made during his TED talk.  Continue reading…