As a student of Public Health, I’ve had the opportunity to critically understand our research system and the way our nation’s academics take on the pursuit of knowledge and discovery. Through my years as an undergraduate student/researcher and now a graduate student/researcher, I’ve seen examples of great research papers and examples of papers that quickly find their way to the fireplace. It’s probably fair to say that all papers that get published into journals have some sort of contribution to make, yet many of them contribute the wrong type of knowledge, frequently misleading the industry and the readers. Remember that paper you read yesterday about coffee and cancer? Read another one today that contradicts it.